Statement by the Communications Director
Yesterday, First Lady Melania Trump unveiled Be Best, her initiative meant to support children and the many issues they are facing today.
After giving a strong speech that was met with a standing ovation and positive feedback, the focus from opposition media has been on an educational booklet, "Talking with Kids About Being Online" produced by the Federal Trade Commission (FTC) in 2009. Mrs. Trump agreed to add Be Best branding and distribute the booklet in an effort to use her platform to amplify the positive message within. As she said in yesterday's speech, she is going to use Be Best to promote people and organizations to encourage conversation and replication, and helping the FTC distribute this booklet is just one small example.
Despite providing countless outlets with ample background, information, and on-the-record comments from the FTC, some media have chosen to take a day meant to promote kindness and positive efforts on behalf of children, to instead lob baseless accusations towards the First Lady and her new initiatives.
As stated by Nathaniel Wood, Consumer and Business Education Division Associate Director, FTC, "We frequently work with members of Congress, the White House, other government agencies, and the private sector. As a small and independent civil law enforcement agency, the FTC encourages our partners to help spread our message to consumers. We were excited that Mrs. Trump distributed this important information about staying safe online. We look forward to continuing to work with her and others to help parents and children use the Internet safely and responsibly."
Our office will continue to focus on helping children and I encourage members of the media to attempt to Be Best in their own professions, and focus on some of the children and programs Mrs. Trump highlighted in her remarks yesterday.
Melania Trump, Statement by the Communications Director Online by Gerhard Peters and John T. Woolley, The American Presidency Project https://www.presidency.ucsb.edu/node/336180