Photo of Nikki Haley

Haley Campaign Press Release - Haley Releases First Two Ads in South Carolina

January 24, 2024

CHARLESTON, S.C. — Fresh off a better than predicted night in New Hampshire, Nikki Haley for President launched her South Carolina ad campaign with a reminder that Biden vs. Trump is the rematch no one wants, and Americans have a better choice. The initial $4 million ad buy will air statewide.

The first ad tells Nikki Haley's South Carolina story – how she became the youngest governor in the country and delivered on a host of conservative accomplishments, including cutting taxes, passing one of the toughest immigration laws in the country, and creating new jobs in every county in the state.

The second ad reminds voters that Haley turned South Carolina into an economic powerhouse, cutting the unemployment rate from 11% to 4%, cutting taxes, and making sure American jobs went to Americans.

"Nikki Haley took on the political elites when she ran for governor of South Carolina, and she's ready to do the same thing again," said Haley national spokesperson Olivia Perez-Cubas. "South Carolina voters elected Nikki twice thanks to her conservative record of creating jobs, cutting taxes, and combating illegal immigration. They know that Nikki will always fight for them—not the D.C. establishment."

Transcript: "Story"

NARRATOR: Biden – too old.
Trump – too much chaos.
A rematch no one wants.
There's a better choice for a better America.
Her story started right here, America's youngest governor, a conservative Republican.
And boy did she deliver.
HALEY: It's a great day in South Carolina.
NARRATOR: Nikki Haley will cut taxes, close the border, and defeat the Chinese Communist threat.
America's new chapter – strong and proud.
HALEY: I'm Nikki Haley and I approve this message.

Transcript: "Delivers"

NEWSCASTER: Have you heard about this? Unemployment dropped again.
NARRATOR: Nikki Haley delivered thousands of jobs, lower taxes, tough immigration laws.
Same old Biden and Trump? Or new conservative leadership?
HALEY: I'm Nikki Haley and I approve this message.


  • Gov. Haley signed the South Carolina Illegal Immigration Reform Act, requiring police to check the immigration status of anyone they stop or arrest for another reason and suspect may be in the country illegally. The bill required South Carolina employers to use the federal E-Verify system to check the citizenship status of employees. The Post and Courier called these measures "some of the nation's toughest measures to curb illegal immigrants living and working here."
  • Gov. Haley was dubbed a "Jobs Governor" who created tens of thousands of new jobs in all of South Carolina's 46 counties. Haley cut the unemployment rate more than in half, from 11% to 4%.
  • Gov. Haley signed small business tax relief into law.

Nikki Haley, Haley Campaign Press Release - Haley Releases First Two Ads in South Carolina Online by Gerhard Peters and John T. Woolley, The American Presidency Project

Simple Search of Our Archives