Photo of Nikki Haley

Haley Campaign Press Release - Haley Launches Three-Minute Ad in New Hampshire on Eve of Primary

January 20, 2024

MANCHESTER, N.H. — Nikki Haley for President will launch an unprecedented three-minute TV ad, featuring Cindy Warmbier, mother of Otto Warmbier who was murdered at the hands of the North Korean government in 2017. The ad will air Monday across New Hampshire.

Click here to watch the ad.

The ad contains excerpts from Warmbier's speech at Haley's campaign announcement 11 months ago. Warmbier describes how Haley encouraged her to stand up to North Korea and demand justice for Otto.

Donald Trump played an important role in bringing Otto's body home and holding North Korea accountable, but he switched his tune when he "fell in love" with North Korean dictator Kim Jong Un. Trump publicly absolved Kim of Otto's death, saying, "I don't believe that he [Kim] would have allowed that to happen… And some really bad things happened to Otto — some really, really bad things. But he tells me that he didn't know about it, and I will take him at his word."

Haley was critical of Donald Trump's reversal at the time.

Led by dictator Kim Jong Un, the North Korean regime is widely known as one of the worst human rights violators in the world. The North Korean people suffer from mass starvation, forced labor camps, and imprisonment of political dissidents. They are denied all basic liberties, including freedom of speech and religious belief.

Trump continues to praise Kim to this day.


CINDY WARMBIER: Seven years ago, I was a happy mom in the suburbs of Cincinnati, Ohio. My son, Otto, was invited to North Korea on an organized tour. He was taken hostage, tortured, and murdered by the government of North Korea.

When we were begging the Obama administration for help, they told us to be quiet and be patient. Nikki told us the opposite. She told me it's okay to be afraid, like I am now, but I had to push through the fear.

She told us to be loud and fight back. To fight for justice. To fight for ourselves. And to fight for Otto. We passed laws in Otto's name, seized North Korean assets, and helped close down illegal businesses run by the North Koreans.

There's a lot of people in politics who will happily tell you how highly they think of themselves. Nikki isn't like that. She won't tell you about our private conversations. So I will.

I will tell you about the texts and emails she sent me, making sure I was okay, fueling my resolve. I will tell you how she promised me she would do everything she could to make sure the world never forgot Otto.

I will tell you about her strength, her compassion, and her belief that every human being is worth fighting for. I will tell you that Nikki didn't help me because it was her job. She did it as a mom, a friend, and a fighter who made my fight her own.

That's why I am here today.

To tell you we need a leader in the White House who inspires us to become the best versions of ourselves. Who understands our fears and pushes us to conquer them.

CINDY WARMBINER IN SOUTH KOREA, 2019: I want to look you in the eye and see evil, and face it, and know that as good people, we will win.

CINDY WARMBINER: I am here to tell you that we need Nikki Haley fighting for all our children the way she fought for Otto.

To tell you we need a patriot who reminds us every day that no matter what happens, we are blessed to be Americans. I am here to tell you Nikki Haley is that leader. That fighter. That patriot.

Thank you and God bless America!

Nikki Haley, Haley Campaign Press Release - Haley Launches Three-Minute Ad in New Hampshire on Eve of Primary Online by Gerhard Peters and John T. Woolley, The American Presidency Project

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