Joe Biden

Biden Campaign Press Release - Biden for President Expands Paid Media Offensive into Ohio

July 30, 2020

New Ohio Ad Part of Battleground Expansion as Trump Campaign Retreats from Michigan

Campaign Releases New "Made in America" Ad Across Battleground States on Heels of Biden's "Build Back Better" Agenda

Today, Biden for President announced it is expanding the campaign's offensive paid media efforts into Ohio, marking the ninth battleground state it will be up on the air with ads — and showcasing Joe Biden's multiple paths to 270 electoral votes as the Trump campaign pulls back ads in key states like Michigan that he won in 2016. The Ohio ad buy will be seven figures across digital and broadcast platforms and run through the Democratic convention.

On the heels of Biden's full "Build Back Better" economic recovery rollout, the campaign will begin airing new ads that underscore Biden's working class values, commitment to fighting for workers and their families, and record helping lead the rescue of the American auto manufacturing industry.

In Ohio, "Backbone" will air in the Youngstown and Toledo markets to highlight Biden's working class upbringing and demonstrate his commitment to working families — a stark contrast to Donald Trump's Administration, which prioritizes wealthy donors and the well-connected.
Watch the new Ohio ad "Backbone" HERE.

Additionally, Biden for President is going up with a new ad that encapsulates Biden's "Build Back Better" agenda. "Made in America" touches on the key pillars of Biden's economic recovery plan, including bolstering our manufacturing while promoting clean energy investments and good paying jobs. This ad is part of the previously announced $14.5 million buy for the week in battleground states, and the campaign will continue making significant investments in its paid media program between now and November.
Watch the battleground state ad "Made in America" HERE.

Biden for President is also continuing to make the positive case for Joe Biden's leadership and vision with both "Truth" and "Tested" remaining up on the air and online, encouraging Americans to come together to fight the virus and touting Biden's experience to lead during crises. The campaign is still reaching older Americans and their families who have been hit hard by the pandemic with ads like "Didn't Matter" and "Dignity."

Joseph R. Biden, Biden Campaign Press Release - Biden for President Expands Paid Media Offensive into Ohio Online by Gerhard Peters and John T. Woolley, The American Presidency Project

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