Appointment of Sig Rogich as Assistant to the President for Public Events and Initiatives

The President today announced the appointment of Sig Rogich as Assistant to the President for Public Events and Initiatives. Mr. Rogich succeeds Stephen M. Studdert.

Before joining the White House, Mr. Rogich was the president and founder of R & R Advertising, the largest advertising and marketing firm in the State of Nevada. During the course of his career, he has participated in over 200 political campaigns. Most recently, Mr. Rogich served as director of advertising for the Bush/Quayle '88 campaign.

Mr. Rogich graduated from the University of Nevada-Reno (B.A., 1967). He has two daughters and resides in Las Vegas, NV.