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Press Release - ICYMI: CNN: Cruz buys ads on Snapchat for Thanksgiving football

November 27, 2015

HOUSTON, Texas – The Cruz for President campaign is running targeted Snapchat geofilters at various SEC and Big 12 football games over Thanksgiving weekend. The geofilters are available for anyone using Snapchat in stadiums at the University of Missouri, Alabama, Kansas State, Oklahoma, Mississippi State, Clemson and Louisiana State. In September the campaign also launched the first branded Snapchat filter in Iowa during the Iowa-Iowa State football game that 8,901 people used in photos, receiving 169,659 views.

An excerpt of a report by CNN on Cruz's Snapchat geofilters is below and full story may be viewed here.

Cruz buys ads on Snapchat for Thanksgiving football

CNN

Chris Moody

When Snapchat users attending college football games across the South open the app this Thanksgiving weekend, they'll have the option of using a filter paid for by Ted Cruz's presidential campaign, which hopes to reach thousands through the app.

The Cruz campaign has purchased ad space on Snapchat, a popular photo and video-sharing apps among college students, that will appear on phones at games in seven states on Friday and Saturday. The usable filters will appear on smartphone screens for anyone using Snapchat near stadiums at the University of Missouri, Alabama, Kansas State, Oklahoma, Mississippi State, Clemson and Louisiana State. Users will have the option of including the campaign logo in their sharable video or photos.

Snapchat geo-filters, which lets brands or candidates pay to appear on the app in targeted regions, has become an increasingly popular way to reach a demographic that is difficult to target using traditional advertising strategies. According to Snapchat, 37% of those between the ages of 18 and 24 use the service monthly.

The states included in this round of Cruz's Snapchat buy will hold primary contests in March 2016, and the campaign has indicated that these areas will be an important part of its strategy.

Ted Cruz, Press Release - ICYMI: CNN: Cruz buys ads on Snapchat for Thanksgiving football Online by Gerhard Peters and John T. Woolley, The American Presidency Project https://www.presidency.ucsb.edu/node/315227

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