Barack Obama photo

Obama Campaign Press Release - Obama Announces New Campaign Ad Featuring Footage from Widely Praised JJ Speech

December 06, 2007

Des Moines, IA - The Obama for America campaign today released a new campaign ad titled "Moment," which features footage from Obama's widely-praised Jefferson-Jackson dinner speech.

In the ad, Obama talks about his desire to move past the old "textbook" campaign that pits "red" vs. "blue" America.

The Washington Post called Obama's speech the "oratorical winner". The Des Moines Register's David Yepsen called the speech "moving" and "excellent" and said it could be a "turning point" in the campaign.

Click here to view the ad: http://iowa.barackobama.com/IAMoment.

Below please find the script of the ad:

Visual

Audio

VISUAL:

Grayscale intro card fading in

BARACK V/O:

I'm Barack Obama and I approve this message.

VISUAL:

Barack standing at JJ Dinner

BARACK AT JJ SYNC:

We are in a defining moment in our history.

VISUAL:

Audience members from the JJ Dinner

BARACK V/O:

Our nation is at war. The planet is in peril.

VISUAL:

Barack standing at JJ Dinner

BARACK AT JJ SYNC:

The dream that so many generations fought for…

VISUAL:

Audience-perspective shot, close-up of elderly lady

BARACK V/O:

Feels as if it's slowly slipping away.

VISUAL:

Barack standing at JJ Dinner

BARACK AT JJ SYNC:

And that is why, the same old Washington textbook campaigns….

VISUAL:

Black Screen

SUPER:

"For Obama, it's not politics as usual."

Cedar Rapids Gazette

10/27/07

BARACK V/O:

Just won't do.

VISUAL:

Black Screen

SUPER:

"Scrupulous honesty."

Joe Klein

Time Magazine

11/12/07

BARACK V/O:

That's why, telling the American people what we think they want to hear…

VISUAL:

Black Screen

SUPER:

"Vision" to lead the nation

Concord Monitor

10/11/07

BARACK V/O:

Instead of telling the American people what they need to hear, just won't do.

VISUAL:

Barack standing at JJ Dinner

BARACK AT JJ SYNC:

America, our moment is now.

VISUAL:

Audience-perspective shot

BARACK V/O:

I don't wanna spend…

VISUAL:

Barack standing at JJ Dinner

BARACK AT JJ SYNC:

The next year or the next four years…

VISUAL:

Black Screen

SUPER:

"Across the Divide."

Newsweek

7/16/07

BARACK V/O:

Re-fighting the same fights that we had, in the 1990's.

VISUAL:

Barack standing at JJ Dinner

BARACK AT JJ SYNC:

I don't wanna pit red America, against blue America, I wanna be the President…

VISUAL:

Obama Logo fades in, dark blue background

SUPER:

Iowa.BarackObama.com

Approved by Barack Obama. Paid for by Obama for President.

BARACK V/O:

Of the UNITED States of America.

Barack Obama, Obama Campaign Press Release - Obama Announces New Campaign Ad Featuring Footage from Widely Praised JJ Speech Online by Gerhard Peters and John T. Woolley, The American Presidency Project https://www.presidency.ucsb.edu/node/292975

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